about roxy 

brands roxy has worked with 

Being the daughter of Springbok rugby legend Rob Louw, Roxy learned from a very young age what being competitive truly meant and the importance of letting your internal voice guide you. "For a long time the dream was to play hockey for my country but as I fell more in love with surfing that dream began to change". Roxy was playing for Western Province when she decided to quit hockey and pursue surfing full time. "You would think it was a tough decision but it really wasn't, I felt more like me when I was surfing over anything else I was doing".

At the age of 17 Roxy's surfing talents were recognised by Oakley where she became a team rider for Oakley international. However, it was a chance photo taken by the team photographer that lead Roxy to become the face of Oakley's international campaigns and catapult her into the modelling world. "At the time I was so focused on surfing I never really considered doing anything else but when the opportunity came, I wanted to make sure I made the most of it". And, make the most of it she did. Voted sexiest woman in the world by FHM in 2010 and finding herself in the pages of Sports Illustrated, Roxy was capitalising on every chance she was given - and even creating her own. "I began approaching different brands to create ambassador opportunities, the one I'm most proud of is Kauai". Renault even named a car after her!

As Roxy's modelling experience soon became marketing and business, she discovered her entrepreneurial spirit. "It was like discovering a new game, and I loved it. I had the best marketing education being able to sit in on meetings at Oakley from the age of 17, I really couldn't wait to build my own business". But, wait she had to. Not only were her modelling commitments and brand ambassador duties growing exponentially, she now found herself playing a role in the Universal Pictures film Blue Crush 2. "I was cast as Acapulco Goldie. It was such a fun role. She was such a free spirit which I totally related to". This role lead her to being cast in The Perfect Wave alongside Scott Eastwood and Cheryl Lad.

It was now 2016 and Roxy was looking for a new challenge. "I was happy with what I had achieved in surfing, modelling and acting but I was hungry for more, I was hungry for different". That's when that internal voice of hers lead her to Thailand, where she began training as a yoga instructor. "I first did yoga in 2007 with the Oakley team in Costa Rica and fell in love with it instantly. It gave me the same mind, body and soul connection I got when I was in the water. It may have been 10 years later but I now had the opportunity to pursue yoga". Roxy was now growing two seeds that had been planted many years ago - yoga and entrepreneurship.

In 2017 Roxy founded GreenLeaf Vitality, a business dedicated to a healthy mind, body and soul. Specialising in yoga as well as general health and well being, Roxy now focuses her attention on making health and wellbeing accessible to everyone by hosting yoga retreats, corporate yoga events, kids and adults yoga classes, work shops as well as surf/yoga retreats. 

"Looking back on it, it was such a natural progression from surfer to model to yogi. The philosophy of yoga is very similar to surfing. Plus, everything I learned about health and nutrition through modeling goes hand in hand with what I am doing now".

 achievements 

  • Voted FHM 100 sexiest woman in the world 2010.

  • Sports Illustrated swimwear.

  • A prominent Woolworths icon. She graced the buildings, billboards, in store and booklets nationwide.

  • Face and marketing adviser for KAUAI health food.

  • Face of Oakley international. Appearing on billboards, commercials, in store, catalogues and trucks worldwide.

  • Roxy features on the covers of many magazine including SHAPE, FHM, DEKAT, ROOI ROSE, PULSE, FIT LIFE, WELLNESS MAGAZINE, GET IT.

  • Surfed as a team rider for “Oakley International” based in California.

  • Cast as Acapulco Goldie in the “Universal Pictures” film “blue crush 2”.

  • Cast in the movie ,“ The perfect wave” alongside Scott Eastwood and Cheryl Lad.

  • Presented for Pasella TV.

  • Featured in Commercials for Vodacom, Cell C, Nashua Mobile, Wrigley’s International, FHM, Woolworths and KAUAI among many more.

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